Wednesday, January 23, 2013

Zaxby's Policy Change

 
I received a voicemail today from my very good friend, Derek Lusk, that brought a smile to my face.  Derek had just whipped through the drive-through at our shared favorite chicken spot, Zaxby's.  He purchased the tried and true Kickin' Chicken Sandwich meal and ordered three Zax Sauce containers.  When the drive-through attendant gave him his total, he thought it sounded a little bit off.  Being the honest guy that he is, Derek inquired, "Did you forget to charge me for the Zax Sauce?"  The young lady responded, "We're no longer charging for them."

Had I been there I would have simply dropped the mic and driven off.  The letter below is one I sent to Zaxby's via their website on 09/02/11.  I never received a response from Zaxby's which I thought was odd.  Nevertheless, I must not have been the only Zaxby's fan to object to their questionable Zax Sauce tactics.  I truly feel like the good guys won this time.

**It's obviously possible the Smyrna, TN location could be acting alone in this venture, but I hope it's a company wide change.  Also, my suggestion below was for one free Zax Sauce.  Derek received three free sauces today.  Zaxby's has gone above and beyond my request.  Again, this is not due to my email but rather my voice joined with many others to institute change.  If we can do this for Zax Sauce, what's next?  National Debt, Roe vs. Wade, 2nd Amendment Rights, gay marriage and the list goes on and on (obviously joking, Zax Sauce isn't on par with those other "heavy" issues).**

Sent 09/02/11:

Dear Zaxby's,

What do Spud Webb and I have in common?  Well, anyone who has ever seen me in a pair of gym shorts knows it's not leaping ability.  Rather, it's a love for Zaxby's.  Much like the now rotund Spud, I can devour anything on the menu.  From the classic Chicken Finger Plate to any of the Zalads to the always delicious Kickin' Chicken Sandwich combo and the hearty Wings &Things, it's all fresh, tasty and on point every time.  The only person I know who loves Zaxby's as much as I do (other than Spud and the other B list stars who star in the Zaxby's commercials) is my good buddy Derek Lusk.  If Derek could put himself on an IV drip of Zax Sauce, I think he would.

For the majority of my adult life, I have worked in some capacity in the food service industry.  Therefore, I fully understand how customers who abuse condiments can affect food cost at a restaurant such as Zaxby's.  There are fine folks all across this great country who take their condiment habits to extremes.  Then you also have to deal with those who (if allowed) will just take gobs and gobs of condiments to stockpile at home as if they are preparing for nuclear war.  With my understanding of these challenges, I realize why Zaxby's is very protective of their condiments. Today, I was at the excellent Smyrna, TN Zaxby's, and I ordered the always reliable Kickin' Chicken Sandwich, fries and a Coke Zero.  I had a craving for Zax sauce to dip my fries in so I ordered it.  The friendly young lady at the front counter informed me that it would be 25 cents.  I was willing to pay the price, but the principle of the matter is one that doesn't set well with me.  If I were an abuser of condiments as I described above, I would fully expect to have to pay for my sauces.  However, I ate the chicken sandwich as is (with ranch and hot sauce drizzled), and I only used the one container of Zax sauce.  So how do we solve this conundrum?  My solution would be for Zaxby's to provide one free Zax sauce with every meal.  Whether it's Wings & Things or a Kickin' Chicken Meal, one Zax sauce is not asking too much.  If you have a customer who is a condiment abuser, give him/her a first Zax sauce for free with every meal, and then charge an additional 25 cents for each additional sauce. Again, it's not the quarter I was worried about today but instead the principle of the matter.  I realize that the costs of this would be rolled into the price of each meal, and I am ok with that.  It's better than feeling I am being "nickeled and dimed" for one serving of Zax sauce.

My love for Zaxby's has not dimmed, and I will be back many times.  Like R. Kelly, I just had to get this "up off my chest".  Keep up the good work!

Zaxby's Fan,

Eric L. Taylor

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